Digitalization is one of the key factors that contribute to a company’s growth. It really is more than the reduction of traditional and using computers to log data – it really is about creating a new means of doing business that focuses on customer satisfaction, internal conversation, and the circulation of information. It is about being more efficient, gaining awareness over business spend and making decisions with correct numbers, as well as connecting your entire team to a common mission that drives scalable growth.

This can be a dynamic process that improvements the ways businesses create and capture value in the marketplace. Additionally, it can accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive posture, firms should be constantly mindful of digitalization’s influence on their BMs and the surrounding business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical info were accumulated from doze interviewees doing work in two particular industries, automobile and marketing. Due to the fact that both equally industries are characterized by different organization models, this kind of research design allowed for a great in-depth comparison of how digitalization impacts the building blocks of the firm’s BM.

The interviews revealed that in the media industry, the impact of digitalization was felt most clearly regarding value creation and benefit capture elements. This was generally due to the fact that the marketing industry spots strong focus on the customer https://cloudycrowd.net/2019/12/06/digitalization-of-a-business-and-its-consequences/ channel, therefore causing digitalization to have an early on impact on the company’s BM.